In conversation with Gemma Chan
New Delhi, June 5 (IANSlife): L’Oréal Paris, official partner of the Cannes Film Festival, is a feminist brand that has been promoting women for 25 years. Last year, L’Oréal Paris took this effort to the next level and introduced a special annual awards program for promising short films, the Lights On Women Award.
The brand has announced the second annual winner of the award chosen from the Short Films Competition and La Cinef selection at Cannes. Mai Vu from Vietnam won first place for her 9-minute film, Spring Roll Dream, which depicts the simple yet profound importance of family tradition. The final choice was announced in person by Oscar winner, L’Oréal Paris spokesperson and juror for the 2022 edition, Kate Winslet, during a special awards ceremony at the gala dinner. Young Cinema which took place at the Cannes Film Festival on May 27, 2022. .
“Sometimes a simple story about the purity of a family tradition can mean the most,” says Kate Winslet, of Vu’s winning film.
“It’s a sweet reminder that if we step away from the chaos of everyday life and let go of the emotional structures and boundaries we create for ourselves and our children, we can reconnect with the things that matter most. We can let’s remember that the smallest of pleasures can serve to anchor us in who we really are.All of these beautiful emotions are delicately displayed in Mai Vu’s exquisite film, Spring Roll Dream.
Delphine Viguier-Hovasse, Global Brand President, L’Oréal Paris, adds: “This second edition of the Lights On Women Award represents L’Oréal Paris’ long-standing commitment to achieving a better gender balance in cinema. This year marks 25 years of L’Oréal Paris in Cannes, and we remain committed to creating a future where women can take their rightful place in the industry.”
This powerful evening brought together legendary actresses and speakers from L’Oréal Paris, Helen Mirren, Gemma Chan, Andie MacDowell, Camille Razat and Aja Naomi King.
On the sidelines of the event, IANSlife caught up with actress Gemma Chan who celebrated and supported this new generation of talented female directors.
You’ve been hailed for your style on the red carpet, how important is it for someone to feel good about themselves?
Gemma: Whether we’re talking about clothes or makeup, I’m so happy that the world now appreciates various forms of beauty and that the standards are no longer rigid. We appreciate more that women and men come in very different shades and characteristics and it’s great that this is now common, we should celebrate each for their unique qualities.
Asians and Indians are getting bigger and bigger roles in American films. Your thoughts on this?
Gemma: I think eventually studios and people in position and power are realizing that leading roles can be filled by talent regardless of background. I think it’s very important to recognize the importance, that if the story is told well and you have the right person for the role, people will appreciate the work done and the audience will be happy to see it.
I’m so happy this is happening and we’re moving in the right direction when it comes to representation. Asians, Indians and others all appear in mainstream movies. I think we need to go further, and broad representation in our films leads to better stories, because we come from so many different places and cultures.
Your opinion on the 25th anniversary of the association of L’Oréal in Cannes.
Gemma: I’m so happy to be here with L’Oréal Paris, and to be with everyone and celebrate this partnership that’s been around for 25 years, it’s just amazing. This shows how long L’Oréal Paris has been committed to and supported cinema and how good the partnership is.
What would you like to say about the Lights on Women Awards?
Gemma: We had an amazing dinner last night in honor of the Lights on Women Awards, an initiative L’Oréal Paris launched last year to recognize promising female show makers. Kate Winslet was there last night with us, she gave a great speech. It’s wonderful that we support female directors at the crucial stage of their careers and try to help them with any financial support they may need.