IGA champions local charities in new campaign from The Core Agency
A new campaign from The Core Agency highlights how shopping with IGA can help Australian causes and charities within local communities.
Since 2010, IGA retailers have supported over 13,700 charities and non-profit organizations in 1,400 communities across Australia through the sale of products marked with a Community Chest ticket or those marked Community Co. Each year, a portion of these sales is donated to the community of each store. Chest, which retailers then allocate to local causes in their area.
Featuring five IGA retailers across the country, the campaign explains how shopping at IGA can help directly fund causes in your area such as equipment for schools or fundraising for field trips, helping sports clubs and by supporting Riding for the Disabled, Clown Doctors and Men’s Sheds.
The campaign includes a 45-second and a 30-second TV ad, as well as digital and social media.
Christian Finucane, Founder and Creative Partner of The Core Agency said, “Local IGA stores are at the heart of their communities and each year these independent retailers support over 1,200 beneficiaries through the Community Chest program. Using real retailers, we tell the inspiring stories of how shopping at IGA has had a meaningful impact on causes close to home.
Tracy Wilson, GM Marketing at Metcash added, “Independent IGA retailers often help smaller, lesser-known charities and organizations that sometimes don’t receive the same attention or resources as larger national nonprofits. . IGA shoppers see the benefits they bring to their communities right at their doorstep and this campaign recognizes how shopping at IGA makes a real difference in the lives of local people.
Chief Marketing Officer: Tracy Wilson
Marketing Manager: Brand: Helen Kealy
Community Marketing Manager: Michelle Lee
Senior Brand Manager: Stéphanie Amann
National PR and Content Manager: Heather Howell
Agency: the central agency
Founder & Creative Partner: Christian Finucane
Founder and Creative Partner: Jon Skinner
Senior Writer: Kevin MacNamara
Chief Strategy Officer: Clare La Palombara
Commercial Director: Rebecca Turner
Senior Account Manager: Sid De
Account Manager: Justin Westlake
Senior agency producer: Monique Pardavi
Production company: Photoplay
Director: Jasmine Tarasin
Executive Producer: Emma Thompson
Producer: Tom Slater
Publisher: Gabriella Muir
Post-producer: Sophie Knott
Music and sound design: Rumble